# Attentive

**Inveterate's Attentive integration consists of two main features:**

1. Automatically syncs important membership data from Inveterate (like membership status, current credits balance) to the corresponding Subscriber profiles in Attentive, using the [Custom Attributes](https://docs.attentive.com/openapi/reference/tag/Custom-Attributes/) API. Among other things, this allows merchants to segment their subscribers based on membership data.
2. Forwards membership notification events from our system (like "Welcome", "Credits Awarded", "Rebill Notice") to Attentive as [Custom Events](https://docs.attentive.com/openapi/reference/tag/Custom-Events/). This allows merchants to build and trigger email & SMS Journeys in Attentive based on membership events from Inveterate.

Our Attentive Integration documentation consists of three sections:

1. [Integration Setup Guide](https://help.inveterate.com/help-center/guides/integrations/attentive/how-to-enable-integration)
2. [Segmenting Customers by Inveterate's Membership Custom Properties in Attentive](https://help.inveterate.com/help-center/guides/integrations/attentive/segmenting-customers-by-inveterates-membership-custom-attributes-in-attentive)
3. [Setting up Journeys in Attentive with Inveterate's Custom Events](https://help.inveterate.com/help-center/guides/integrations/attentive/how-to-create-journeys-in-attentive-with-inveterates-custom-events)
4. [Attentive Custom Events List](https://help.inveterate.com/help-center/guides/integrations/attentive/attentive-custom-events-list)