Add Member Only Pricing to PDPs

This is an advanced theme customization meant for developers that not is supported by the Inveterate team. You should ensure you have the appropriate development resources to implement before proceeding.

Functionality can vary theme-by-theme and some small adjustments may be required.

This guide shows you how to display a "Member Price" - for programs that leverage the Member Only Pricing benefit - on your product pages using Liquid. The member price is a discounted version of your standard price (e.g., 20% off), visible to all visitors.

This tutorial assumes you offer Member Only Pricing on all products. If you offer it on select products only, ensure that you only implement this on a product template that is specific to the products for which you offer Member Only Pricing.

Liquid Code to Output Member Price

Paste this snippet wherever you want the Member Price to appear. Comments are included for clarity and customization:

<div class="member-price-block">
  {%- comment -%}
    Calculate the member price by multiplying the product's base price by a discount factor.
    The '0.8' multiplier represents 20% off (e.g., 0.8 * $100 = $80).
    IMPORTANT: This is a placeholder — replace 0.8 with the appropriate value for your discount.
    For example, use 0.75 for 25% off, 0.7 for 30% off, etc.
  {%- endcomment -%}
  {% assign member_price = product.price | times: 0.8 | money %}

  {%- comment -%}
    Output the formatted member price. You can style this to match your theme.
  {%- endcomment -%}
  <p class="member-price" style="color: #008060; font-weight: bold;">
    Member Price: {{ member_price }}
  </p>
</div>

Option 1: Add via Theme Editor (Custom Liquid Block)

This method is ideal if your theme supports Online Store 2.0, which allows block-based customization.

Steps:

1. Go to your Shopify admin: Online Store > Themes > Customize

2. Navigate to a product page template (use the dropdown at the top).

3. In the left sidebar, find your main Product Information section.

4. Click “Add block” → Select “Custom Liquid”

5. Paste the Member Price code into the Liquid block editor.

6. Click Save.

You can drag the block to reorder it if needed.

Option 2: Edit the Product Template in Code

If you want more control or your theme does not support blocks, insert the code directly into your product template file.

Steps:

1. Go to: Online Store > Themes > Actions > Edit Code

2. Open the relevant template or section file. Common paths include:

   • templates/product.liquid

   • sections/main-product.liquid

   • sections/product-template.liquid

3. Find the area near the default price output and paste the Liquid code provided.

4. Save your changes and preview the product page.

How the Liquid Math Works

• product.price returns the product's price in cents (e.g., $100 = 10000).

• The | times: 0.8 filter multiplies that number by 0.8 (i.e., applies a 20% discount).

• The | money filter converts the result back into a formatted currency string based on your store’s settings.

Adjusting the Discount

Change this line in the code:

{% assign member_price = product.price | times: 0.8 | money %}

To set a different discount, replace 0.8 with one of the following:

Discount Amount	Multiplier
10% off	0.9
20% off	0.8
25% off	0.75
30% off	0.7
50% off	0.5

Once completed, your result should appear on your product page where you've chosen to place it, similar to this:

Optional: Add a label or call-to-action below the price

<p class="member-note" style="font-size: 0.9em; color: #555;"> {%- comment -%} Verbiage, text styling & landing page URL are placeholders - replace them as needed {%- endcomment -%}
  Available for members. <a href="/community/membership" style="color: #008060;">Learn more</a>
</p>