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<head></head>
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<p>Welcome to {{triggerEvent.custom['tierName'] | default: ' '}}, an exclusive membership program created by YOUR_STORE_NAME.</p>
<p>In order to access all your membership benefits, please take a moment to login or create your account.</p>
<p><a rel="nofollow" href="YOUR_STORES_CUSTOMER_ACCOUNT_PAGE_LINK">Open my account</a></p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
Your payment method has failed
We'll try again for the next few days. To continue being a part of {{triggerEvent.custom['tierName']}}, please make sure your payment details are up to date.
If your payment isn’t successful on {{triggerEvent.custom['finalAttemptDate']}}, your membership will be cancelled.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Text Template Example** ``` We are unable to process your payment for {{triggerEvent.custom['tierName']}}, please update your billing info by {{triggerEvent.custom['finalAttemptDate']}}. ``` ## "Inveterate: Cancellation Notice" Custom Event Triggered when a member cancels their membership, when they churn due to a billing issue, or when the merchant cancels the member from the Inveterate dashboard. **Event Properties** | Name | Description | Example | Template Syntax | | ------------------ | ------------------------------------------------------------------------ | ----------------------------------------- | ----------------------------------------------- | | cancellationDate | The effective cancellation date when customer loses access to benefits | `Aug 9, 2023 or blank` | `{{triggerEvent.custom['cancellationDate']}}` | | cancellationPolicy | Whether benefit access ends instantly or at the end of the billing cycle | `"immediately" or "end of billing cycle"` | `{{triggerEvent.custom['cancellationPolicy']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```markupYou've cancelled {{triggerEvent.custom['tierName'] | default: ' '}} on {{triggerEvent.custom['cancellationDate']}}
Your access to benefits will end {{triggerEvent.custom['cancellationPolicy']}}
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Text Template Example** ``` You've cancelled {{triggerEvent.custom['tierName']}} on {{triggerEvent.custom['cancellationDate']}}, Your access to {{triggerEvent.custom['tierName']}} benefits will end {{triggerEvent.custom['cancellationPolicy']}} ``` ## "Inveterate: Rebill Notice" Custom Event Triggered when a member is reminded that their rebill is going to happen soon. | Name | Description | Example | Template Syntax | | ------------------ | ------------------------------------------------------------------------ | ----------------------------------------------------------- | ----------------------------------------------- | | cancellationPolicy | Whether benefit access ends instantly or at the end of the billing cycle | `"immediately" or "end of billing cycle"` | `{{triggerEvent.custom['cancellationPolicy']}}` | | rebillFrequency | How often a membership rebill occurs | `"monthly"`, `"quarterly"`, `"semi-annually"`, `"annually"` | `{{triggerEvent.custom['rebillFrequency']}}` | | rebillDate | The date when the member will be rebilled | `"Aug 20, 2024"` or blank | `{{triggerEvent.custom['rebillDate']}}` | | rebillPrice | The price that the member will be rebilled | `$24.99`, `$25.00` | `{{triggerEvent.custom['rebillPrice']}}` | | supportEmail | Your support email address | `help@merchant.com` | `{{triggerEvent.custom['supportEmail']}}` | | tierName | Name of the tier the member is in | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```markupYour renewal for {{triggerEvent.custom['tierName']}}
Thank you for your continued participation in our exclusive membership program! As a reminder, your membership is set to renew on {{triggerEvent.custom['rebillDate']}} for a total of {{triggerEvent.custom['rebillPrice']}}, plus any applicable sales tax.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Text Example** ``` You will be billed {{triggerEvent.custom['rebillPrice']}} for your {{triggerEvent.custom['tierName']}} membership on {{triggerEvent.custom['rebillDate']}}. Reach out to {{triggerEvent.custom['supportEmail']}} with any questions. ``` ## "Inveterate: Membership Change" Custom Event Triggered when a member upgrades or downgrades their membership tier. **Event Properties** | Name | Description | Example | Template Syntax | | ----------------- | -------------------------------------------------------------- | -------------------------- | ---------------------------------------------- | | newTierName | The new tier the member has enrolled into | `"Acme Gold"` | `{{triggerEvent.custom['newTierName']}}` | | newTierPrice | The price of the new tier the member has enrolled into | `$24.99`, `$25.00` | `{{triggerEvent.custom['newTierPrice']}}` | | oldTierName | The old their the member was enrolled into | `"Acme Silver"` | `{{triggerEvent.custom['oldTierName']}}` | | oldTierPrice | The price of the old tier the member was enrolled into | `$24.99`, `$25.00` | `{{triggerEvent.custom['oldTierPrice']}}` | | tierChangeQuality | Whether the member has upgraded or downgraded their membership | `"upgrade" or "downgrade"` | `{{triggerEvent.custom['tierChangeQuality']}}` | **Email Template Example** ```markupYou've upgraded your membership
Your {{triggerEvent.custom['tierName'] | default: ' '}} membership has been upgraded to {{triggerEvent.custom['newTierName']}}. Your new membership price is now {{triggerEvent.custom['newTierPrice']}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Template Example** ``` You've {{triggerEvent.custom['tierChangeQuality']}}d {{triggerEvent.custom['oldTierName']}} to {{triggerEvent.custom['newTierName']}}. Your rebill amount will change from {{triggerEvent.custom['oldTierPrice']}} to {{triggerEvent.custom['newTierPrice']}}. ``` ## **"Inveterate: Anniversary Credits" Custom Event** Triggered when a member is awarded credits according to the Anniversary Credits benefit. | Name | Description | Example | Template Syntax | | ----------------- | ------------------------------ | --------------------- | ---------------------------------------------- | | creditsAwarded | Amount of new credits awarded | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['creditsAwarded']}}` | | newCreditsBalance | Balance after credits awarded. | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['newCreditsBalance']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```markupYou have been a loyal member of {{triggerEvent.custom['tierName'] | default: ' '}} for a year!
To show our appreciation, we've awarded you {{triggerEvent.custom['creditsAwarded'] in store credits! You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Template Example** ``` We just awarded you {{triggerEvent.custom['creditsAwarded']}} for being a {{triggerEvent.custom['tierName']}} member for a year, your new balance is {{triggerEvent.custom['newCreditsBalance']}} ``` ## "Inveterate: Credits Redeemed" Custom Event Triggered when a customer completes an order that used redeemed credits. **Event Properties** | Name | Description | Example | Template Syntax | | ----------------- | ------------------------------- | ------------------ | ---------------------------------------------- | | creditsRedeemed | Number of credits used in order | `$24.99`, `$25.00` | `{{triggerEvent.custom['creditsRedeemed']` | | newCreditsBalance | Credits member now has left | `$0.99`, `$1.00` | `{{triggerEvent.custom['newCreditsBalance']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```htmlYou just redeemed {{triggerEvent.custom['tierName'] | default: ' '}} at YOUR_STORE_NAME!
You just redeemed credits for a purchase. You now have {{triggerEvent.custom['newCreditsBalance'] | default: ' '}} remaining in your account.
Thanks for being a part of {{triggerEvent.custom['tierName'] | default: ' '}},
YOUR_STORE_NAME
YOUR_COMPANY_NAME
{{companyAddress}}
``` #### SMS Text Template Example ``` You just used {{triggerEvent.custom['creditsRedeemed']}} in credits and have {{triggerEvent.custom['newCreditsBalance']}} left. Thanks for being a part of {{triggerEvent.custom['tierName']}} ``` ## "Inveterate: Signup Discount" Custom Event Triggered after a sign up discount code has been generated for a new member, with instructions on how to use it. **Event Properties** | Name | Description | Example | Template Syntax | | -------------- | ---------------------------------------------------------------------- | ------------------------ | ------------------------------------------- | | discountCode | Unique sign up discount code created for each member | `"VIP_123"` | `{{triggerEvent.custom['discountCode']}}` | | isPercentage | Is the discount a percent amount off a future order | `true` or `false` | `{{triggerEvent.custom['isPercentage']}}` | | isFixed | Is the discount a fixed dollar amount | `true` or `false` | `{{triggerEvent.custom['isFixed']}}` | | discountAmount | How much off an order is the discount | `$10.00`, `20%` | `{{triggerEvent.custom['discountAmount']}}` | | isOneTimeUse | Is the discount disabled after 1 use, or can it be used multiple times | `true` or `false` | `{{triggerEvent.custom['isOneTimeUse']}}` | | expirationDate | If the discount code expires, when | `"Aug 8, 2024"` or blank | `{{triggerEvent.custom['expirationDate']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```htmlHere’s your personal member discount code, {{subscriber.firstName | default: 'valued customer'}}!
As a valued member of {{triggerEvent.custom['tierName'] | default: 'our program'}}, we’ve created a personal discount code just for you! It’s your chance to take advantage of these VIP savings.
Get {{triggerEvent.custom['discountAmount'] | default: ''}} off using this code at checkout: {{triggerEvent.custom['discountCode'] | default: ''}}.
One time use. Expires {{triggerEvent.custom['prettyExpirationDate'] | default: 'soon'}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` SMS Text Template Example ``` {{triggerEvent.custom['discountCode']}} is your discount code. Use this code to save {{triggerEvent.custom['discountAmount']}} before {{triggerEvent.custom['expirationDate']}}. ``` ## "Inveterate: Credits Awarded" Custom Event Email triggered when a member has earned new store credits due to the following benefits: Credits for Orders, Recurring Store Credits, or Signup Store Credits. **Event Properties** | Name | Description | Example | Template Syntax | | ----------------- | -------------------------------------------------- | --------------------------------------------------------------------------- | ---------------------------------------------- | | creditsAwarded | Amount of new credits awarded | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['creditsAwarded']}}` | | newCreditsBalance | Balance after credits awarded. | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['newCreditsBalance']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | | reason | Reason member earned credits, e.g. name of benefit | `"credits for order"`, `"recurring store credit"`, `"signup store credits"` | `{{triggerEvent.custom['reason']}}` | **Email Template Example** ```htmlYou've just received {{triggerEvent.custom['creditsAwarded'] | default: ''}} in store credit.
You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` #### SMS Text Template Example ``` You just received {{triggerEvent.custom['creditsAwarded']}} in credits from the {{triggerEvent.custom['reason']}} benefit. Your balance is now {{triggerEvent.custom['newCreditsBalance']}}. ``` ## "Inveterate: Credits Expiring" Custom Event Triggered when some amount of a member's credits are expiring soon. **Event Properties** | Name | Description | Example | Template Syntax | | --------------- | -------------------------- | ---------------- | -------------------------------------------- | | creditsExpiring | Amount of credits expiring | `"$23.32"` | `{{triggerEvent.custom['creditsExpiring']}}` | | daysLeft | Days until credits expire | `15 days, 1 day` | `{{triggerEvent.custom['daysLeft']}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']}}` | **Email Template Example** ```htmlYou have {{triggerEvent.custom['creditsExpiring'] | default: ''}} that expire in {{triggerEvent.custom['daysLeft'] | default: ''}}.
Head back to our site to check out what's new and put those credits to good use.
``` #### SMS Text Template Example ``` You have {{triggerEvent.custom['creditsExpiring']}} in credits that expire in {{triggerEvent.custom['daysLeft']}}. Thanks for being part of {{triggerEvent.custom['tierName']}} ``` ## "Inveterate: Referral Completed" Custom Event Triggered when a member completes a successful referral according to the referral benefit. | Name | Description | Example | Template Syntax | | ----------------- | --------------------------------- | --------------------- | -------------------------------------------- | | creditsAwarded | Amount of new credits awarded | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['creditsAwarded']` | | newCreditsBalance | Balance after credits awarded. | `"$10.00"`, `"$9.99"` | `{{triggerEvent.custom['newCreditsBalance']` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName']` | | referredEmail | Email of member that was referred |{{triggerEvent.custom['referredEmail']}} just joined {{triggerEvent.custom['tierName'] | default: ' '}} because you referred them!
As a thank you, we've added `{{triggerEvent.custom['creditsAwarded'] into your account. You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Text Template** ``` You referred {{triggerEvent.custom['referredEmail']}} and earned {{triggerEvent.custom['creditsAwarded']}} in store credit. You have {{triggerEvent.custom['newCreditsBalance']}} in store credit. Thanks for being a part of {{triggerEvent.custom['tierName']}} ``` ## "Inveterate: Rebill Success" Custom Event Triggered when a customer's recurring membership bill payment is successfully processed in Shopify. **Event Properties** | Name | Description | Example | Template Syntax | | ---------------- | ---------------------- | ------------------ | ------------------------------------------------------------ | | orderId | ID of order in Shopify | `"6235868004671"` | `{{triggerEvent.custom['orderId'] \| default: ''}}` | | paymentAmount | Rebill amount paid | `$24.99`, `$25.00` | `{{triggerEvent.custom['paymentAmount'] \| default: ''}}` | | paymentAmountNum | Rebill amount paid | `24.99`, `25` | `{{triggerEvent.custom['paymentAmountNum'] \| default: ''}}` | | nextBillingDate | Date of next rebill | `Aug 20, 2024` | `{{triggerEvent.custom['nextBillingDate'] \| default: ''}}` | | tierName | Name of membership | `"Acme Gold"` | `{{triggerEvent.custom['tierName'] \| default: ''}}` | **Email Template Example** ```htmlYour {{triggerEvent.custom['paymentAmount'] | default: ''}} payment was successfully processed for your {{triggerEvent.custom['tierName'] | default: ''}} membership.
You will be billed again {triggerEvent.custom['nextBillingDate'] | default: 'next month'}}.
Order ID: {triggerEvent.custom['orderId'] | default: 'Not found'}}.
YOUR_COMPANY_NAME
{{companyAddress}}
``` **SMS Text Example** ``` Your {{triggerEvent.custom['paymentAmount'] | default: ''}} payment was successfully processed for your {{triggerEvent.custom['tierName'] | default: ''}} membership. You will be billed again {triggerEvent.custom['nextBillingDate'] | default: 'next month'}}. Order ID: {triggerEvent.custom['orderId'] | default: 'Not found'}} ```