Triggered when a customer signs up for your membership program. In the email, they should prompted to create an account in your store or sign in to use their membership benefits.
Event Properties
Name
Description
Example
Template Syntax
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>Welcome to {{triggerEvent.custom['tierName'] | default: ' '}}, an exclusive membership program created by YOUR_STORE_NAME.</p>
<p>In order to access all your membership benefits, please take a moment to login or create your account.</p>
<p><a rel="nofollow" href="YOUR_STORES_CUSTOMER_ACCOUNT_PAGE_LINK">Open my account</a></p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
Welcome to {{triggerEvent.custom['tierName']}}! In order to access all your membership benefits, please take a moment to login or create your account at www.Website.com
"Inveterate: Payment Failure" Custom Event
Triggered when a customer's rebill fails due to a credit card issue.
Event Properties
Name
Description
Example
Template Syntax
finalAttemptDate
Final date when Inveterate will try to rebill the member, after which their membership will be cancelled.
Aug 9, 2023
{{triggerEvent.custom['finalAttemptDate']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>Your payment method has failed</p>
<p>We'll try again for the next few days. To continue being a part of {{triggerEvent.custom['tierName']}}, please make sure your payment details are up to date.</p>
<p>If your payment isn’t successful on {{triggerEvent.custom['finalAttemptDate']}}, your membership will be cancelled.</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
We are unable to process your payment for {{triggerEvent.custom['tierName']}}, please update your billing info by {{triggerEvent.custom['finalAttemptDate']}}.
"Inveterate: Cancellation Notice" Custom Event
Triggered when a member cancels their membership, when they churn due to a billing issue, or when the merchant cancels the member from the Inveterate dashboard.
Event Properties
Name
Description
Example
Template Syntax
cancellationDate
The effective cancellation date when customer loses access to benefits
Aug 9, 2023 or blank
{{triggerEvent.custom['cancellationDate']}}
cancellationPolicy
Whether benefit access ends instantly or at the end of the billing cycle
"immediately" or "end of billing cycle"
{{triggerEvent.custom['cancellationPolicy']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>You've cancelled {{triggerEvent.custom['tierName'] | default: ' '}} on {{triggerEvent.custom['cancellationDate']}}</p>
<p>Your access to benefits will end {{triggerEvent.custom['cancellationPolicy']}}</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
You've cancelled {{triggerEvent.custom['tierName']}} on {{triggerEvent.custom['cancellationDate']}}, Your access to {{triggerEvent.custom['tierName']}} benefits will end {{triggerEvent.custom['cancellationPolicy']}}
"Inveterate: Rebill Notice" Custom Event
Triggered when a member is reminded that their rebill is going to happen soon.
Name
Description
Example
Template Syntax
cancellationPolicy
Whether benefit access ends instantly or at the end of the billing cycle
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>Your renewal for {{triggerEvent.custom['tierName']}}</p>
<p>Thank you for your continued participation in our exclusive membership program! As a reminder, your membership is set to renew on {{triggerEvent.custom['rebillDate']}} for a total of {{triggerEvent.custom['rebillPrice']}}, plus any applicable sales tax.</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Example
You will be billed {{triggerEvent.custom['rebillPrice']}} for your {{triggerEvent.custom['tierName']}} membership on {{triggerEvent.custom['rebillDate']}}. Reach out to {{triggerEvent.custom['supportEmail']}} with any questions.
"Inveterate: Membership Change" Custom Event
Triggered when a member upgrades or downgrades their membership tier.
Event Properties
Name
Description
Example
Template Syntax
newTierName
The new tier the member has enrolled into
"Acme Gold"
{{triggerEvent.custom['newTierName']}}
newTierPrice
The price of the new tier the member has enrolled into
$24.99, $25.00
{{triggerEvent.custom['newTierPrice']}}
oldTierName
The old their the member was enrolled into
"Acme Silver"
{{triggerEvent.custom['oldTierName']}}
oldTierPrice
The price of the old tier the member was enrolled into
$24.99, $25.00
{{triggerEvent.custom['oldTierPrice']}}
tierChangeQuality
Whether the member has upgraded or downgraded their membership
"upgrade" or "downgrade"
{{triggerEvent.custom['tierChangeQuality']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>You've upgraded your membership</p>
<p>Your {{triggerEvent.custom['tierName'] | default: ' '}} membership has been upgraded to {{triggerEvent.custom['newTierName']}}. Your new membership price is now {{triggerEvent.custom['newTierPrice']}}.</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Template Example
You've {{triggerEvent.custom['tierChangeQuality']}}d {{triggerEvent.custom['oldTierName']}} to {{triggerEvent.custom['newTierName']}}. Your rebill amount will change from {{triggerEvent.custom['oldTierPrice']}} to {{triggerEvent.custom['newTierPrice']}}.
"Inveterate: Anniversary Credits" Custom Event
Triggered when a member is awarded credits according to the Anniversary Credits benefit.
Name
Description
Example
Template Syntax
creditsAwarded
Amount of new credits awarded
"$10.00", "$9.99"
{{triggerEvent.custom['creditsAwarded']}}
newCreditsBalance
Balance after credits awarded.
"$10.00", "$9.99"
{{triggerEvent.custom['newCreditsBalance']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>
You have been a loyal member of {{triggerEvent.custom['tierName'] | default: ' '}} for a year!
</p>
<p>
To show our appreciation, we've awarded you {{triggerEvent.custom['creditsAwarded'] in store credits! You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
</p>
<p>
<a href="LINK_TO_YOUR_STOREFRONT">Shop now</a>
</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Template Example
We just awarded you {{triggerEvent.custom['creditsAwarded']}} for being a {{triggerEvent.custom['tierName']}} member for a year, your new balance is {{triggerEvent.custom['newCreditsBalance']}}
"Inveterate: Credits Redeemed" Custom Event
Triggered when a customer completes an order that used redeemed credits.
Event Properties
Name
Description
Example
Template Syntax
creditsRedeemed
Number of credits used in order
$24.99, $25.00
{{triggerEvent.custom['creditsRedeemed']
newCreditsBalance
Credits member now has left
$0.99, $1.00
{{triggerEvent.custom['newCreditsBalance']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>
You just redeemed {{triggerEvent.custom['tierName'] | default: ' '}} at YOUR_STORE_NAME!
</p>
<p>
You just redeemed credits for a purchase. You now have {{triggerEvent.custom['newCreditsBalance'] | default: ' '}} remaining in your account.
</p>
<p>
Thanks for being a part of {{triggerEvent.custom['tierName'] | default: ' '}},
</p>
<p>
YOUR_STORE_NAME
</p>
<p>
<a href="YOUR_STORES_CUSTOMER_ACCOUNT_PAGE_LINK">View my account</a>
</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
You just used {{triggerEvent.custom['creditsRedeemed']}} in credits and have {{triggerEvent.custom['newCreditsBalance']}} left. Thanks for being a part of {{triggerEvent.custom['tierName']}}
"Inveterate: Signup Discount" Custom Event
Triggered after a sign up discount code has been generated for a new member, with instructions on how to use it.
Event Properties
Name
Description
Example
Template Syntax
discountCode
Unique sign up discount code created for each member
"VIP_123"
{{triggerEvent.custom['discountCode']}}
isPercentage
Is the discount a percent amount off a future order
true or false
{{triggerEvent.custom['isPercentage']}}
isFixed
Is the discount a fixed dollar amount
true or false
{{triggerEvent.custom['isFixed']}}
discountAmount
How much off an order is the discount
$10.00, 20%
{{triggerEvent.custom['discountAmount']}}
isOneTimeUse
Is the discount disabled after 1 use, or can it be used multiple times
true or false
{{triggerEvent.custom['isOneTimeUse']}}
expirationDate
If the discount code expires, when
"Aug 8, 2024" or blank
{{triggerEvent.custom['expirationDate']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>
Here’s your personal member discount code, {{subscriber.firstName | default: 'valued customer'}}!
</p>
<p>
As a valued member of {{triggerEvent.custom['tierName'] | default: 'our program'}}, we’ve created a personal discount code just for you! It’s your chance to take advantage of these VIP savings.
</p>
<p>
Get {{triggerEvent.custom['discountAmount'] | default: ''}} off using this code at checkout: {{triggerEvent.custom['discountCode'] | default: ''}}.
</p>
<p>
One time use. Expires {{triggerEvent.custom['prettyExpirationDate'] | default: 'soon'}}.
</p>
<p>
<a href="LINK_TO_YOUR_STOREFRONT">Shop now</a>
</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
{{triggerEvent.custom['discountCode']}} is your discount code. Use this code to save {{triggerEvent.custom['discountAmount']}} before {{triggerEvent.custom['expirationDate']}}.
"Inveterate: Credits Awarded" Custom Event
Email triggered when a member has earned new store credits due to the following benefits: Credits for Orders, Recurring Store Credits, or Signup Store Credits.
Event Properties
Name
Description
Example
Template Syntax
creditsAwarded
Amount of new credits awarded
"$10.00", "$9.99"
{{triggerEvent.custom['creditsAwarded']}}
newCreditsBalance
Balance after credits awarded.
"$10.00", "$9.99"
{{triggerEvent.custom['newCreditsBalance']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
reason
Reason member earned credits, e.g. name of benefit
"credits for order", "recurring store credit", "signup store credits"
{{triggerEvent.custom['reason']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>
You've just received {{triggerEvent.custom['creditsAwarded'] | default: ''}} in store credit.
</p>
<p>
You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
</p>
<p>
<a href="LINK_TO_YOUR_STOREFRONT">Shop now</a>
</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template Example
You just received {{triggerEvent.custom['creditsAwarded']}} in credits from the {{triggerEvent.custom['reason']}} benefit. Your balance is now {{triggerEvent.custom['newCreditsBalance']}}.
"Inveterate: Credits Expiring" Custom Event
Triggered when some amount of a member's credits are expiring soon.
Event Properties
Name
Description
Example
Template Syntax
creditsExpiring
Amount of credits expiring
"$23.32"
{{triggerEvent.custom['creditsExpiring']}}
daysLeft
Days until credits expire
15 days, 1 day
{{triggerEvent.custom['daysLeft']}}
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']}}
Email Template Example
<p>
You have {{triggerEvent.custom['creditsExpiring'] | default: ''}} that expire in {{triggerEvent.custom['daysLeft'] | default: ''}}.
</p>
<p>
Head back to our site to check out what's new and put those credits to good use.
</p>
<p>
<a href="LINK_TO_YOUR_STOREFRONT">Redeem my credits</a>
</p>
SMS Text Template Example
You have {{triggerEvent.custom['creditsExpiring']}} in credits that expire in {{triggerEvent.custom['daysLeft']}}. Thanks for being part of {{triggerEvent.custom['tierName']}}
"Inveterate: Referral Completed" Custom Event
Triggered when a member completes a successful referral according to the referral benefit.
Name
Description
Example
Template Syntax
creditsAwarded
Amount of new credits awarded
"$10.00", "$9.99"
{{triggerEvent.custom['creditsAwarded']
newCreditsBalance
Balance after credits awarded.
"$10.00", "$9.99"
{{triggerEvent.custom['newCreditsBalance']
tierName
Name of membership
"Acme Gold"
{{triggerEvent.custom['tierName']
referredEmail
Email of member that was referred
member@gmail.com
{{triggerEvent.custom['referredEmail']}}
Email Template Example
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>
{{triggerEvent.custom['referredEmail']}} just joined {{triggerEvent.custom['tierName'] | default: ' '}} because you referred them!
</p>
<p>
As a thank you, we've added `{{triggerEvent.custom['creditsAwarded'] into your account. You now have a total of {{triggerEvent.custom['newCreditsBalance'] | default: ''}} that you can redeem for purchases since you’re a member of {{triggerEvent.custom['tierName'] | default: 'our program'}}.
</p>
<p>
<a href="LINK_TO_YOUR_STOREFRONT">Shop now</a>
</p>
<p><a href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Template
You referred {{triggerEvent.custom['referredEmail']}} and earned {{triggerEvent.custom['creditsAwarded']}} in store credit. You have {{triggerEvent.custom['newCreditsBalance']}} in store credit. Thanks for being a part of {{triggerEvent.custom['tierName']}}
"Inveterate: Rebill Success" Custom Event
Triggered when a customer's recurring membership bill payment is successfully processed in Shopify.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head></head>
<body>
<p>Your {{triggerEvent.custom['paymentAmount'] | default: ''}} payment was successfully processed for your {{triggerEvent.custom['tierName'] | default: ''}} membership.</p>
<p>You will be billed again {triggerEvent.custom['nextBillingDate'] | default: 'next month'}}.</p>
<p>Order ID: {triggerEvent.custom['orderId'] | default: 'Not found'}}.</p>
<p><a rel="nofollow" href="LINK_TO_YOUR_STOREFRONT">Shop now</a></p>
<p><a rel="nofollow" href="{{unsubscribeLink}}">Unsubscribe</a></p>
<p>YOUR_COMPANY_NAME</p>
<p>{{companyAddress}}</p>
</body>
</html>
SMS Text Example
Your {{triggerEvent.custom['paymentAmount'] | default: ''}} payment was successfully processed for your {{triggerEvent.custom['tierName'] | default: ''}} membership.
You will be billed again {triggerEvent.custom['nextBillingDate'] | default: 'next month'}}.
Order ID: {triggerEvent.custom['orderId'] | default: 'Not found'}}
