Klaviyo Member Notification Metrics and Their Template Variables
Last updated
Was this helpful?
Last updated
Was this helpful?
The following profile variables are available for all Inveterate customer notification metrics sent to Klaviyo:
Inveterate: Credits
Number of credits available
24.99, 25
{{ person | lookup:'Inveterate: Credits' | default:'0' }}
Inveterate: Date Joined
March 14, 2023
{{ person | lookup:'Inveterate: Date Joined' | format_date_string|date:'F d, o' }}
Inveterate: Referrals Count
2
{{ person | lookup:'Inveterate: Referrals Count' | default:'0' }}
Inveterate: Subscription Status
Status of membership
cancelled, active
{{ person | lookup:'Inveterate: Subscription Status' | default:'' }}
Inveterate: Tier Name
Tier name
Acme Plus
{{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}
If you wanted to use these in a template, here is an example:
Additional template variables like {{ first_name }}
are likely available through your Klaviyo account - you can view Klaviyo's official docs and .
Triggered when a customer first purchases your subscription product. Is not retriggered when a member renews their subscription after cancellation.
None
Triggered when a customer completes an order that used redeemed credits.
creditsRedeemed
Number of credits used in order
24.99, 25
{{ event.creditsRedeemed | default:'0' }}
newCreditsBalance
Credits member now has left
0.99, 1
{{ event.newCreditsBalance | default:'0' }}
Triggered when a customer first purchases a membership product, if you have the "Sign Up Discounts" benefit enabled.
discountCode
Unique sign up discount code created for each member
VIP_123
{{ event.discountCode | default:'' }}
isPercentage
Is the discount a percent amount off a future order
true
or blank
isFixed
Is the discount a fixed dollar amount
true
or blank
{% if event.isFixed %}${% endif %}
discountAmount
How much off an order is the discount
10, 9.99
{{ event.discountAmount | default:'0' }}
isOneTimeUse
Is the discount disabled after 1 use, or can it be used multiple times
true
or blank
expirationDate
If the discount code expires, when
August 9, 2023 or blank
Triggered when a member is awarded credits from the "Credits for Orders" benefit, and from the "Recurring Store Credits" benefit.
creditsAwarded
Amount of new credits awarded
10, 9.99
{{ event.creditsAwarded | default:'0' }}
newCreditsBalance
Balance after credits awarded.
10, 9.99
{{ event.newCreditsBalance | default:'0' }}
creditsExpiring
Amount of credits expiring
$23.32
{{ event.creditsExpiring | default:'' }}
daysLeft
Days until credits expire
15 days
{{ event.daysLeft | default:'a few days' }}
Triggered when a new member is referred by the member receiving this email.
referralEmail
Email of referred customer
test@gmail.com
{{ event.referralEmail | default:'' }}
creditsAwarded
Amount of new credits awarded
42
{{ event.creditsAwarded | default:'' }}
newCreditsBalance
Updated total credits to spend
110.25
{{ event.newCreditsBalance | default:'' }}
Sent to member a few days before they are recharged for their membership.
rebillDate
Date of upcoming charge.
03-10-2024
{{ event.rebillDate | default:'' }}
rebillPrice
Cost of upcoming charge
9.99
{{ event.rebillPrice | default:'' }}
rebillFrequency
How often does member fee recur
monthly, quarterly
{{ event.rebillFrequency | default:'' }}
supportEmail
"help@acme.com" or blank
{{ event.supportEmail | default:'' }}
cancellationPolicy
Merchant's policy on whether benefits cease immediately after cancel, or at end of cycle
END_OF_BILLING_CYCLE, IMMEDIATELY
{{ event.cancellationPolicy | default:'' }}
Email triggered when a member has been part of the program for 12 months.
creditsAwarded
Amount of new credits awarded
20, 19.99
{{ event.creditsAwarded | default:'' }}
newCreditsBalance
Updated total credits to spend
20, 19.99
{{ event.newCreditsBalance | default:'' }}
Email triggered when a request to cancel a customer's membership is pending or effective. We recommend using the newer "Inveterate: Cancellation Pending" and "Inveterate: Cancellation Effective" metrics instead.
cancellationPolicy
Determines whether customer loses benefits immediately after cancellation.
END_OF_BILLING_CYCLE, IMMEDIATELY
cancellationDate
The effective cancellation date - when benefits stop working.
February 10, 2024
{{ event.cancellationDate | default:'in a few days' }}
tierName
Tier name
Acme Gold
{{ event.tierName | default:'membership' }
Email triggered when a customer's membership is effectively cancelled, and they lose access to their benefits.
tierName
Tier name
Acme Gold
{{ event.tierName | default:'membership' }
Email triggered when a request to cancel a customer's membership is submitted, but they will not lose their benefits until the end of the billing cycle.
cancellationDate
The effective cancellation date - when benefits stop working.
February 10, 2024
{{ event.cancellationDate | default:'in a few days' }}
tierName
Tier name
Acme Gold
{{ event.tierName | default:'membership' }
Email triggered when a customer upgrades or downgrades their membership plan.
newTierName
Tier name
"Acme Gold"
{{ event.newTierName | default:'' }}
newTierPrice
Tier price
39.99, 20
{{ event.newTierPrice | default:'' }}
tierGradeChange
Upgrade or downgrade?
"upgrade", "downgrade"
{{ event.tierGradeChange | default:'' }}
Email triggered after customer’s payment method fails.
lastAttemptDate
Date of upcoming final billing attempt before membership is cancelled.
February 10, 2024
{{ event.lastAttemptDate | default:'the final attempt day' }}
Triggered when a customer starts their free trial.
tierPrice
What is subscription price of tier customer is trialing
"0"
, "1"
, "0.90"
, "19.99"
{{ event.tierPrice | default:'' }}
billingFrequency
How often is the tierPrice
charged
"month"
, "quarter"
, "semester"
, "year"
, "one time"
{{ event.billingFrequency | default:'' }}
billProse
Price and frequency string as it would be used in a sentence
"$5 a month"
, "$9.99 twice a year"
, "$20 every 3 months"
, "$99.99 one time"
{{ event.billProse | default:'' }}
trialEndDate
On what day and time does the trial end
March 14, 2023 at 11:37 AM
{{ event.trialEndDate | default:'' }}
tierName
Name of tier customer is trialing
"Acme Gold"
{{ event.tierName | default:'' }}
Triggered when a member cancels their free trial.
tierName
Name of tier customer is trialing
"Acme Gold"
{{ event.tierName | default:'' }}
Triggered a few days before a customer's free trial ends.
tierPrice
What is subscription price of tier customer is trialing
"0"
, "1"
, "0.90"
, "19.99"
{{ event.tierPrice | default:'' }}
billingFrequency
How often is the tierPrice
charged
"month"
, "quarter"
, "semester"
, "year"
, "one time"
{{ event.billingFrequency | default:'' }}
billProse
Price and frequency string as it would be used in a sentence
"$5 a month"
, "$9.99 twice a year"
, "$20 every 3 months"
, "$99.99 one time"
{{ event.billProse | default:'' }}
trialEndDate
On what day and time does the trial end
March 14, 2023 at 11:37 AM
{{ event.trialEndDate | default:'' }}
tierName
Name of tier customer is trialing
"Acme Gold"
{{ event.tierName | default:'' }}
Triggered when a customer's free trial ends.
tierPrice
What is subscription price of tier customer is trialing
"0"
, "1"
, "0.90"
, "19.99"
{{ event.tierPrice | default:'' }}
billingFrequency
How often is the tierPrice
charged
"month"
, "quarter"
, "semester"
, "year"
, "one time"
{{ event.billingFrequency | default:'' }}
billProse
Price and frequency string as it would be used in a sentence
"$5 a month"
, "$9.99 twice a year"
, "$20 every 3 months"
, "$99.99 one time"
{{ event.billProse | default:'' }}
tierName
Name of tier customer is trialing
"Acme Gold"
{{ event.tierName | default:'' }}
Date customer joined membership program.
Number of times customer has been credited for
Triggered N days before some credits of a customer's expire, where N is determined by the settings under the "Reminders" tab of the in your merchant dashboard.
Your customer support email, set