Klaviyo Member Notification Metrics and Their Template Variables

Membership Custom Properties

The following profile variables are available for all Inveterate customer notification metrics sent to Klaviyo:

Name	Description	Examples	Syntax
Inveterate: Credits	Number of credits available	24.99, 25	{{ person | lookup:'Inveterate: Credits' | default:'0' }}
Inveterate: Date Joined	Date customer joined membership program. Format options	March 14, 2023	{{ person | lookup:'Inveterate: Date Joined' | format_date_string|date:'F d, o' }}
Inveterate: Referrals Count	Number of times customer has been credited for program referral	2	{{ person | lookup:'Inveterate: Referrals Count' | default:'0' }}
Inveterate: Subscription Status	Status of membership	CANCELLED, ACTIVE, PENDING_CANCELLATION	{{ person | lookup:'Inveterate: Subscription Status' | default:'' }}
Inveterate: Tier Name	Tier name	Acme Plus	{{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}

If you wanted to use these in a template, here is an example:

You joined {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }} 
on {{ person | lookup:'Inveterate: Date Joined' | format_date_string|date:'F d, o' }}.

You have referred {{ person | lookup:'Inveterate: Referrals Count' | default:'0' }} 
other members to the program.

You have ${{ person | lookup:'Inveterate: Credits' | default:'0' }} credits available.

Your current subscription status is {{ person|lookup:'Inveterate: Subscription Status' | lower | default:'active' }}.

Additional template variables like {{ first_name }} are likely available through your Klaviyo account - you can view Klaviyo's official docs here and here.

"Inveterate: Welcome" Metric

Triggered when a customer first purchases your subscription product. Is not retriggered when a member renews their subscription after cancellation.

Event Properties

None

Template Example

Welcome to {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}.

In order to access all your membership benefits, please take a moment to login or create your account.

If you have any questions, reach out to our customer support team at [e-mail].

"Inveterate: Credits Redeemed" Metric

Triggered when a customer completes an order that used redeemed credits.

Event Properties

Name	Description	Example	Syntax
creditsRedeemed	Number of credits used in order	24.99, 25	{{ event.creditsRedeemed | default:'0' }}
newCreditsBalance	Credits member now has left	0.99, 1	{{ event.newCreditsBalance | default:'0' }}

Template Example

You just redeemed ${{ event.creditsRedeemed | default:'0' }} in credit with your recent order.

You now have ${{ event.newCreditsBalance | default:'0' }} remaining in your account.

Thanks for being a part of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }},

Acme Incorporated

"Inveterate: Signup Discount" Metric

Triggered when a customer first purchases a membership product, if you have the "Sign Up Discounts" benefit enabled.

Event Properties

Name	Description	Example	Syntax
discountCode	Unique sign up discount code created for each member	VIP_123	{{ event.discountCode | default:'' }}
isPercentage	Is the discount a percent amount off a future order	true or blank	{% if event.isPercentage %} percent {% endif %}
isFixed	Is the discount a fixed dollar amount	true or blank	{% if event.isFixed %}${% endif %}
discountAmount	How much off an order is the discount	10, 9.99	{{ event.discountAmount | default:'0' }}
isOneTimeUse	Is the discount disabled after 1 use, or can it be used multiple times	true or blank	{% if event.isOneTimeUse %} One time use. {% endif %}
expirationDate	If the discount code expires, when	August 9, 2023 or blank	{{ event.expirationDate | default:'soon' }}

Template Example

Here is your member signup discount code, {{ first_name }}!

As a valued member of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}, we’ve created a personal discount code just for you! 

{% if event.isPercentage %}
Get {{ event.discountAmount | default:'0' }}% off when you use code {{ event.discountCode | default:'' }} at checkout.
{% else %}
Get ${{ event.discountAmount | default:'0' }} off when you use code {{ event.discountCode | default:'' }} at checkout.
{% endif %}

{% if event.isOneTimeUse %}
One time use.
{% endif %}

{% if event.expirationDate %}
Expires {{ event.expirationDate | default:'soon' }}.
{% endif %}

"Inveterate: Credits Awarded" Metric

Triggered when a member is awarded credits from the "Credits for Orders" benefit, and from the "Recurring Store Credits" benefit.

Name	Description	Example	Syntax
creditsAwarded	Amount of new credits awarded	10, 9.99	{{ event.creditsAwarded | default:'0' }}
newCreditsBalance	Balance after credits awarded.	10, 9.99	{{ event.newCreditsBalance | default:'0' }}

Template Example

You've just received ${{ event.creditsAwarded | default:'0' }} in store credit.
You now have a total of ${{ event.newCreditsBalance | default:'0' }} 
that you can redeem for purchases since you’re a member of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}.

"Inveterate: Credits Expiring" Metric

Triggered N days before some credits of a customer's expire, where N is determined by the settings under the "Reminders" tab of the Messaging Settings Page in your merchant dashboard.

Event Properties

Name	Description	Example	Syntax
creditsExpiring	Amount of credits expiring	$23.32	{{ event.creditsExpiring | default:'' }}
daysLeft	Days until credits expire	15 days	{{ event.daysLeft | default:'a few days' }}

Template Example

Hey {{ first_name }}, we just wanted to send you a reminder.

You have {{ event.creditsExpiring | default:'0' }} in store credit that 
expire in {{ event.daysLeft | default:'a few days' }}.

"Inveterate: Referral Completed" Metric

Triggered when a new member is referred by the member receiving this email.

Event Properties

Name	Description	Example	Syntax
referralEmail	Email of referred customer	[e-mail]	{{ event.referralEmail | default:'' }}
creditsAwarded	Amount of new credits awarded	42	{{ event.creditsAwarded | default:'' }}
newCreditsBalance	Updated total credits to spend	110.25	{{ event.newCreditsBalance | default:'' }}

Template Example

{{ event.referralEmail | default:'' }} just joined Acme Premier because you referred them!
As a thank you, we've added {{ event.creditsAwarded | default:'' }} into your account.

You now have a total of {{ event.newCreditsBalance | default:'' }} that you can redeem for purchases since you’re a member of Premier.

"Inveterate: Rebill Notice" Metric

Sent to member a few days before they are recharged for their membership.

Event Properties

Name	Description	Example(s)	Syntax
rebillDate	Date of upcoming charge.	03-10-2024	{{ event.rebillDate | default:'' }}
rebillDateIso	Works with formatting filters.	2024-03-02T00:07:05.389Z	{{ event.rebillDateIso | format_date_string | date: "%B %d, %Y" }}
rebillPrice	Cost of upcoming charge	9.99	{{ event.rebillPrice | default:'' }}
rebillFrequency	How often does member fee recur	monthly, quarterly	{{ event.rebillFrequency | default:'' }}
supportEmail	Your customer support email, set here	"[e-mail]" or blank	{{ event.supportEmail | default:'' }}
cancellationPolicy	Merchant's policy on whether benefits cease immediately after cancel, or at end of cycle	END_OF_BILLING_CYCLE, IMMEDIATELY	{{ event.cancellationPolicy | default:'' }}

Template Example

Your renewal for {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}
Hi {{first_name}},

Thank you for your continued participation in our exclusive membership program! 
As a reminder, your membership is set to renew {{ event.rebillDate | default:'in the next few days' }} 
for a total of ${{ event.rebillPrice | default:'' }}.

If you need to update your billing details, you can do so within your account on our site.

If you no longer wish to receive your exclusive, member-only benefits, you can change your membership settings on our membership portal.

"Inveterate: Anniversary Credits" Metric

Email triggered when a member has been part of the program for 12 months.

Event Properties

Name	Description	Examples	Syntax
creditsAwarded	Amount of new credits awarded	20, 19.99	{{ event.creditsAwarded | default:'' }}
newCreditsBalance	Updated total credits to spend	20, 19.99	{{ event.newCreditsBalance | default:'' }}

Template Example

Happy anniversary, {{ first_name }}!

You have been a loyal member of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }} for a year! 

To show our appreciation, we've awarded you ${{ event.creditsAwarded | default:'' }} in store credits.

You now have ${{ event.newCreditsBalance | default:'' }} in store credits to spend. 
Your credits can be accessed at any time from your member portal.

Thanks for being a part of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }},

Acme

"Inveterate: Cancellation Notice" Metric (legacy)

Email triggered when a request to cancel a customer's membership is pending or effective. We recommend using the newer "Inveterate: Cancellation Pending" and "Inveterate: Cancellation Effective" metrics instead.

Event Properties

Name	Description	Example	Syntax
cancellationPolicy	Determines whether customer loses benefits immediately after cancellation.	END_OF_BILLING_CYCLE, IMMEDIATELY	{% if event.cancellationPolicy == 'END_OF_BILLING_CYCLE' %}
cancellationDate	The effective cancellation date - when benefits stop working.	February 10, 2024	{{ event.cancellationDate | default:'in a few days' }}
tierName	Tier name	Acme Gold	{{ event.tierName | default:'membership' }

Template Example

{{ first_name }}, your {{ event.tierName | default:'membership' }} has been cancelled.

{% if event.cancellationPolicy == 'END_OF_BILLING_CYCLE' %}
The cancellation will be effective {{ event.cancellationDate | default:'in a few days' }}, 
at the end of your billing period, at which points you no longer have access to your membership benefits.
{% else %}
The cancellation will be effective immediately. You are no longer able to use your old membership benefits.
{% endif %}

"Inveterate: Cancellation Effective" Metric

Email triggered when a customer's membership is effectively cancelled, and they lose access to their benefits.

Event Properties

Name	Description	Example	Syntax
tierName	Tier name	Acme Gold	{{ event.tierName | default:'membership' }

Template Example

{{ first_name }}, your {{ event.tierName | default:'membership' }} has been cancelled.

The cancellation will be effective immediately. You are no longer able to use your membership benefits.

"Inveterate: Cancellation Pending" Metric

Email triggered when a request to cancel a customer's membership is submitted, but they will not lose their benefits until the end of the billing cycle.

Event Properties

Name	Description	Example	Syntax
cancellationDate	The effective cancellation date - when benefits stop working.	February 10, 2024	{{ event.cancellationDate | default:'in a few days' }}
tierName	Tier name	Acme Gold	{{ event.tierName | default:'membership' }

Template Example

{{ first_name }}, your {{ event.tierName | default:'membership' }} has been cancelled.

The cancellation will be effective {{ event.cancellationDate | default:'in a few days' }}, 
at the end of your billing period, at which points you no longer have access to your membership benefits.

"Inveterate: Membership Change" Metric

Email triggered when a customer upgrades or downgrades their membership plan.

Event Properties

Name	Description	Examples	Syntax
newTierName	Tier name	"Acme Gold"	{{ event.newTierName | default:'' }}
newTierPrice	Tier price	39.99, 20	{{ event.newTierPrice | default:'' }}
tierGradeChange	Upgrade or downgrade?	"upgrade", "downgrade"	{{ event.tierGradeChange | default:'' }}

Template Example

Your membership has been {{ event.tierGradeChange | default:'change' }}d to 
{{ event.newTierName | default:'a new tier' }}. 

Your new membership price is ${{ event.newTierPrice | default:'' }}.

"Inveterate: Payment Failure" Metric

Email triggered after customer’s payment method fails.

Event Properties

Name	Description	Example	Syntax
lastAttemptDate	Date of upcoming final billing attempt before membership is cancelled.	February 10, 2024	{{ event.lastAttemptDate | default:'the final attempt day' }}

Template Example

Your payment method failed. We'll try again for the next few days. 

To continue being a part of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}, please make sure your payment details are up to date.

If your payment isn’t successful on {{ event.lastAttemptDate | default:'the final attempt day' }}, your membership will be cancelled.

"Inveterate: Free Trial Notice" Metric

Triggered when a customer starts their free trial.

Event Properties

Name	Description	Example	Syntax
tierPrice	What is subscription price of tier customer is trialing	"0", "1", "0.90", "19.99"	{{ event.tierPrice | default:'' }}
billingFrequency	How often is the tierPrice charged	"month", "quarter", "semester", "year", "one time"	{{ event.billingFrequency | default:'' }}
billProse	Price and frequency string as it would be used in a sentence	"$5 a month", "$9.99 twice a year", "$20 every 3 months", "$99.99 one time"	{{ event.billProse | default:'' }}
trialEndDate	On what day and time does the trial end	March 14, 2023 at 11:37 AM	{{ event.trialEndDate | default:'' }}
tierName	Name of tier customer is trialing	"Acme Gold"	{{ event.tierName | default:'' }}

Template Example

Welcome! Enjoy your free trial.

After the trial ends on { event.trialEndDate | default:'' }} you will be charged { event.billProse | default:'' }}. Your subscription will automatically renew until you cancel.

"Inveterate: Free Trial Cancelled" Metric

Triggered when a member cancels their free trial.

Event Properties

Name	Description	Example	Syntax
tierName	Name of tier customer is trialing	"Acme Gold"	{{ event.tierName | default:'' }}

Template Example

Your free trial has been cancelled.

We're bummed to see you go. Your trial access ends today, but you can rejoin {{ event.tierName | default:'our membership program' }} at any time.

"Inveterate: Free Trial Ends Soon" Metric

Triggered a few days before a customer's free trial ends.

Event Properties

Name	Description	Example	Syntax
tierPrice	What is subscription price of tier customer is trialing	"0", "1", "0.90", "19.99"	{{ event.tierPrice | default:'' }}
billingFrequency	How often is the tierPrice charged	"month", "quarter", "semester", "year", "one time"	{{ event.billingFrequency | default:'' }}
billProse	Price and frequency string as it would be used in a sentence	"$5 a month", "$9.99 twice a year", "$20 every 3 months", "$99.99 one time"	{{ event.billProse | default:'' }}
trialEndDate	On what day and time does the trial end	March 14, 2023 at 11:37 AM	{{ event.trialEndDate | default:'' }}
tierName	Name of tier customer is trialing	"Acme Gold"	{{ event.tierName | default:'' }}

Template Example

Your free trial expires soon on {{ event.trialEndDate | default:'' }}.

After the trial ends on you will be charged {{ event.billProse | default:'' }}. Your subscription will automatically renew until you cancel.

"Inveterate: Free Trial Ended" Metric

Triggered when a customer's free trial ends.

Event Properties

Name	Description	Example	Syntax
tierPrice	What is subscription price of tier customer is trialing	"0", "1", "0.90", "19.99"	{{ event.tierPrice | default:'' }}
billingFrequency	How often is the tierPrice charged	"month", "quarter", "semester", "year", "one time"	{{ event.billingFrequency | default:'' }}
billProse	Price and frequency string as it would be used in a sentence	"$5 a month", "$9.99 twice a year", "$20 every 3 months", "$99.99 one time"	{{ event.billProse | default:'' }}
tierName	Name of tier customer is trialing	"Acme Gold"	{{ event.tierName | default:'' }}

Template Example

Your trial has ended. Enjoy your full access from Acme! You will be charged {{ event.billProse | default:'' }}. Your subscription will automatically renew until you cancel.

"Inveterate: Birthday Credits" Metric

Triggered when a member is awarded credits from the "Birthday Credits" benefit, on their birth date.

Event Properties

Name	Description	Example	Syntax
creditsAwarded	Amount of new credits awarded	"0", "1", "0.90", "19.99"	{{ event.creditsAwarded | default:'0' }}
newCreditsBalance	Balance after credits awarded.	"0", "1", "0.90", "19.99"	{{ event.newCreditsBalance | default:'0' }}

Template Example

Happy Birthday, {{ first_name }}!
We couldn’t let your special day pass without a little something from us. As a thank-you for being part of {{ person | lookup:'Inveterate: Tier Name' | default:'our membership program' }}, we’ve added ${{ event.creditsAwarded | default:'a reward' }} in store credits to your account!

You now have ${{ event.newCreditsBalance | default:'more' }} in store credits to spend. Treat yourself — your birthday gift is ready anytime in your member portal.

"Inveterate: Lookback CFO Credits" Metric

Triggered when a non-member places an order and is eligible to receive credits retroactively if they purchase a membership within the Lookback Credits window.

Event Properties

Name	Description	Example	Syntax
tierName	Name of the tier used to calculate the potential credits	Gold, VIP	{{ event.tierName | default:'' }}
potentialCredits	Amount of credits the customer would receive upon joining	20, 24.99	{{ event.potentialCredits | default:'0' }}
orderTotal	Order total used to calculate the potential credits	100, 249.95	{{ event.orderTotal | default:'0' }}
lookbackCreditsDay or lookbackCreditsDays	Number of days (or day) the customer has to join and receive the credits	1, 7, 14	{{ event.lookbackCreditsDays | default:'0' }}

Template Example

You could receive ${{ event.potentialCredits | default:'0' }} in credits by joining our {{ event.tierName | default:'' }} membership.

Join within {{ event.lookbackCreditsDays | default:'0' }} day(s) to claim your credits.

Your recent order total was ${{ event.orderTotal | default:'0' }}.

Thanks,
Acme Incorporated