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Member Notification Metrics and Their Template Variables

Profile Variables

The following profile variables are available for all Inveterate customer notification metrics sent to Klaviyo:
Name
Description
Example
Syntax
Inveterate: Credits
Number of credits available
24.99
{{ person | lookup:'Inveterate: Credits' | default:'0' }}
Inveterate: Date Joined
Date they joined membership program
March 14, 2023 at 11:37 AM
{{ person | lookup:'Inveterate: Date Joined' | default:'' }}
Inveterate: Referrals Count
Number of successful referrals
1
{{ person | lookup:'Inveterate: Referrals Count' | default:'0' }}
Inveterate: Subscription Status
Status of membership
CANCELLED, ACTIVE
{{ person | lookup:'Inveterate: Subscription Status' | default:'' }}
If you wanted to use these in a template, here is an example:
You joined Premier on {{ person|lookup:'Inveterate: Date Joined' | default: '' }}.
Your current subscription status is: {{ person|lookup:'Inveterate: Credits' | default: '0' }}
Additional template variables like {{ first_name }} are likely available through your Klaviyo account - you can view Klaviyo's official docs here and here.

"Inveterate: Welcome" Metric

Triggered when a customer first purchases your subscription product.

Event Properties

None

Template Example

Welcome to Premier, an exclusive membership program offered by Acme.
In order to access all your membership benefits, please take a moment to login or create your account.

"Inveterate: Credits Redeemed" Metric

Triggered when a customer completes an order that used redeemed credits.

Event Properties

Name
Description
Example
Syntax
creditsRedeemed
Number of credits used in order
24.99
{{ event.creditsRedeemed | default:'' }}
newCreditsBalance
Credits member now has left
0.50
{{ event.newCreditsBalance | default:'0' }}

Template Example

You just redeemed {{ event.creditsRedeemed | default:'' }} at Acme!
You’ll be receiving an email with a gift card number that you can enter at checkout to use towards your next purchase!
You now have {{ event.newCreditsBalance | default:'0' }} remaining in your account.
Thanks for being a part of Acme Premier,
Acme

"Inveterate: Signup Discount" Metric

Triggered when a customer first purchases a membership product, if you have the "Sign Up Discounts" benefit enabled.

Event Properties

Name
Description
Example
Syntax
discountCode
Unique sign up discount code created for each member
VIP_123
{{ event.discountCode | default:'' }}
isPercentage
Is the discount a percent amount off a future order
true
{{ event.isPercentage | default:'False' }}
isFixed
Is the discount a fixed dollar amount
false
{{ event.isFixed | default:'False' }}
discountAmount
How much off an order is the discount
10
{{ event.discountAmount | default:'' }}
isOneTimeUse
Is the discount disabled after 1 use, or can it be used multiple times
true
{{ event.isOneTimeUse | default:'False' }}
expirationDate
If the discount code expires, when
August 9, 2023
{{ event.discountCode | expirationDate:'' }}

Template Example

Here’s your personal member discount code, {{ first_name }}!
As a valued member of Acme Premier, we’ve created a personal discount code just for you! It’s your chance to take advantage of these VIP savings.
Get {{ event.discountAmount | default:'' }}% off
when you use discount code
{{ event.discountCode | default:'' }}
at checkout.
One time use. Expires {{ event.expirationDate | default:'' }}

"Inveterate: Credits Awarded" Metric

Triggered when a member is awarded credits from the "Credits for Orders" benefit.
Name
Description
Example
Syntax
creditsAwarded
Amount of new credits awarded
42
{{ event.creditsAwarded | default:'' }}
newCreditsBalance
Balance after credits awarded.
110.25
{{ event.newCreditsBalance | default:'0' }}

Template Example

You've just received {{ event.creditsAwarded | default:'' }} in store credit.
You now have a total of {{ event.newCreditsBalance | default:'0' }} that you can redeem for purchases since you’re a member of Acme Premier.

"Inveterate: Referral Completed" Metric

Triggered when a new member is referred by the member receiving this email.

Event Properties

Name
Description
Example
Syntax
referralEmail
Email of referred customer
{{ event.referralEmail | default:'' }}
creditsAwarded
Amount of new credits awarded
42
{{ event.creditsAwarded | default:'' }}
newCreditsBalance
Updated total credits to spend
110.25
{{ event.newCreditsBalance | default:'' }}

Template Example

{{ event.referralEmail | default:'' }} just joined Acme Premier because you referred them!
As a thank you, we've added {{ event.creditsAwarded | default:'' }} into your account.
You now have a total of {{ event.newCreditsBalance | default:'' }} that you can redeem for purchases since you’re a member of Premier.

"Inveterate: Rebill Notice" Metric

Sent to member a few days before they are recharged for their membership.

Event Properties

Name
Description
Example(s)
Syntax
rebillDate
Day of upcoming charge
07-26-2023
{{ event.rebillDate | default:'' }}
rebillPrice
Cost of upcoming charge
9.99
{{ event.rebillPrice | default:'' }}
rebillFrequency
How often does member fee recur
monthly, quarterly
{{ event.rebillFrequency | default:'' }}
supportEmail
Inveterate's support email for billing issues
{{ event.supportEmail | default:'' }}
cancellationPolicy
Merchant's policy on whether benefits cease immediately after cancel, or at end of cycle
END_OF_BILLING_CYCLE, IMMEDIATELY
{{ event.cancellationPolicy | default:'' }}

Template Example

Your renewal for Acme Premier
Hi {{first_name}},
Thank you for your continued participation in our exclusive membership program! As a reminder, your membership is set to renew on {{ event.rebillDate | default:'' }} for a total of ${{ event.rebillPrice | default:'' }}.
If you need to update your billing details, you can do so within your account on our site.
If you no longer wish to receive your exclusive, member-only benefits, you can change your membership settings on our membership portal.

"Inveterate: Anniversary Credits" Metric

Email triggered when a member has been part of the program for 12 months.

Event Properties

Name
Description
Example
Syntax
creditsAwarded
Amount of new credits awarded
42
{{ event.creditsAwarded | default:'' }}
newCreditsBalance
Updated total credits to spend
110.25
{{ event.newCreditsBalance | default:'' }}

Template Example

Happy anniversary, {{ first_name }}!
You have been a loyal member of Acme Premier for a year! To show our appreciation, we're awarded you ${{ event.creditsAwarded | default:'' }} in free credit to spend in our store.
You’ll be receiving an email with a gift card number that you can enter at checkout to use towards your next purchase!
You now have {{ event.newCreditsBalance | default:'' }} remaining in your account.
Thanks for being a part of Acme Premier,
Acme