> For the complete documentation index, see [llms.txt](https://help.inveterate.com/help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.inveterate.com/help-center/guides/performance/performance-metrics-overview.md).

# Performance Metrics Overview

**Performance Metrics are organized into two sections, Memberships and Other.**

Use the guide below to get a firm understanding of all the metrics available to you within the Inveterate Performance dashboard.

### Membership

<table><thead><tr><th width="220.45035461983753">METRIC NAME</th><th width="489.70741078147904">METRIC DESCRIPTION</th></tr></thead><tbody><tr><td>Sign Ups</td><td>The total number of customers that ever signed up for membership, including those who have cancelled.</td></tr><tr><td>Active Members</td><td>The total number of customers with an active membership.</td></tr><tr><td>Cancelled Members</td><td>The total number of memberships that have been cancelled.</td></tr><tr><td>Pending Cancellation</td><td>The total number of members whose status is "pending cancellation."</td></tr><tr><td>Average Membership Length</td><td>The average length of time that members have been active.</td></tr><tr><td>Primary Cancellation Source</td><td>Were most of the cancellations initiated by the customer or by an admin of your store?</td></tr><tr><td>Primary Cancellation Source %</td><td>The percentage of cancellations initiated by the most frequent source.</td></tr></tbody></table>

### Customers

<table><thead><tr><th width="215.71963154864713">METRIC NAME</th><th width="594.4285714285713">METRIC DESCRIPTION</th><th data-hidden></th></tr></thead><tbody><tr><td>Total Credits Earned</td><td>The total amount of credits ever earned by all members, including credits that have already been spent.</td><td></td></tr><tr><td>Outstanding Credits</td><td>The total amount of unspent credits amongst all members.</td><td></td></tr></tbody></table>

<figure><img src="/files/mRjBuPWk2dmj6J02cuQX" alt=""><figcaption></figcaption></figure>
