Performance Metrics Overview

Performance metrics do not take into account any data that was accrued prior to install of Inveterate on your store.
Performance Metrics are organized into two sections, Revenue and Customers.
Use the guide below to get a firm understanding of all the metrics available to you within the Inveterate Performance dashboard.
Revenue
METRIC NAME
METRIC DESCRIPTION
Recurring Revenue
Total revenue earned from membership fees.
Net Membership Revenue
The total revenue generated from member's purchases, minus the cost of the recurring membership fee.
Total Member Revenue
The total revenue generated by members.  It includes the cost of memberships plus all product purchases.
Quick Ratio
Quick Ratio compares revenue inflow versus outflow (i.e. new revenue vs. churned revenue).
Revenue Churn Rate
 The percentage of membership fees up for renewal that have been lost or non-renewed.
Customers
METRIC NAME
METRIC DESCRIPTION
Active Members
The total number of customers with an active membership.
Member Churn Rate
The percentage of customers that canceled or non-renewed their membership.
Churned Members
The total number of customers that canceled or non-renewed their membership.
New Members
 The total number of customers that signed up a membership in the selected date range.
Membership Length
The average length of time that members have been active.
Reactivated Members
 The number of churned members that rejoined the program.

METRIC NAME	METRIC DESCRIPTION
Recurring Revenue	Total revenue earned from membership fees.
Net Membership Revenue	The total revenue generated from member's purchases, minus the cost of the recurring membership fee.
Total Member Revenue	The total revenue generated by members. It includes the cost of memberships plus all product purchases.
Quick Ratio	Quick Ratio compares revenue inflow versus outflow (i.e. new revenue vs. churned revenue).
Revenue Churn Rate	The percentage of membership fees up for renewal that have been lost or non-renewed.

METRIC NAME	METRIC DESCRIPTION
Active Members	The total number of customers with an active membership.
Member Churn Rate	The percentage of customers that canceled or non-renewed their membership.
Churned Members	The total number of customers that canceled or non-renewed their membership.
New Members	The total number of customers that signed up a membership in the selected date range.
Membership Length	The average length of time that members have been active.
Reactivated Members	The number of churned members that rejoined the program.

Last modified 7mo ago